Cheers Bar & Tavern wanted an upscale, classy look to their restaurant designs. We accomplished this with a simple, elegant logo. To accompany the logo, we chose uniform shirts with tuxedo-style piping, long black aprons and a glossy, black on black coaster design for the bar. Additionally, we inserted the elegantly designed menu into a leather portfolio printed with the logo.
In order to attract individuals both walking and driving by, we chose to design the exterior signage with simple, dark colors to contrast the white, brick exterior and made the signage large enough to view from both near and far.