Creating a direct mail piece with a tantalizing piece of lobster or steak on it instantly makes the recipient of the postcard want to know what and where this restaurant is, assuming one of those selections suit their palette. We did just that with Opus 9. The postcard makes no mistake to focus on the delicious surf and turf options this restaurant has to offer.
Opus 9 wanted to advertise to the surrounding areas of the restuarant. We suggested a direct mail piece to cut costs, but, more importantly, to provide instant imagery for the recipients upon opening their mailbox. From the first glance, they'd be asking themselves, "Where is this place? I want to go!" That reaction helps tremendously when using direct mail advertising.