Silverman Furs wanted to encourage their customers to come and shop for coats and accessories during the upcoming Holiday Season. We developed these direct mail pieces with precisely that in mind, with tag lines that were catchy, fun and applicable to the season.
When the client considered the post-holiday season and asked about the best way to market during that timeframe, we came up with another direct mail idea. The new tag line would potentially encourage those that had received money or gift cards for the holidays to come and spend it at Silverman Furs. Furthermore, we created storage postcards to make the company relevant in the spring and summer, as well.